Giuliani Still Acting Confident in Florida Firewall

Check out this publicly released memo detailing how Rudy can get stomped in the early going and still win the nomination. Not sure I believe it anymore, but I'll let time be the test.

Oh, and one more thing. Giuliani's national lead - according a new Pew Poll, it's gone. It's McCain, Giuliani and Huckabee in a three way statistical tie (22%, 20%, and 17%, respectively).

TO: TEAM RUDY
FROM: BRENT SEABORN, STRATEGY DIRECTOR
RE: Looking Good
DATE: December 31, 2007

As voting nears in the Republican nomination process, our campaign remains convinced that our strategy we have long had in place is right – bold, innovative and designed to deal with the radically different election calendar. While many of the beltway insiders seem to remain committed to the old "Carter/Clinton" approach and have questioned the adjustments we have made to our strategic thinking based on the new calendar, we clearly have a winning plan to secure the nomination in an election cycle unlike any other. History will prove us right.

As we enter the final stages of the campaign we have seen a tightening in the national polling and the emergence of a real 5-way race for the Republican nomination. Mayor Giuliani has led virtually every national major media poll conducted in 2007. We are now at a point in the campaign where we are seeing increasing polling volatility as public attention turns to the horse races in individual states.

Important to our long term strategy, Mayor Giuliani has enjoyed a commanding lead in nearly every public poll conducted in the delegate rich states of Florida, California, Illinois, New York and New Jersey.

2007 November – December Public Polling Averages Mayor Giuliani and Closest Opponent in state polling
State Mayor Giuliani Average Closest Opponent Average
Florida 30% 17%
California 29% 15%
New Jersey 38% 12%
New York 40% 12%

The Primary Calendar
2008 will be unlike any recent Republican nomination process. What typically has been a primary process that stretched into March or April has been accelerated and compacted into a 33 day sprint.

Our rivals seemingly have built campaigns based on the old calendars’ strategies — a couple of very early state wins to propel them deeper in to the nomination process. To the contrary, our plan allocates time and resources to the many states which vote a bit later — on January 29 (Florida) and February 5.

For the record, only 78 delegates will be picked prior to Florida whereas 1,039 delegates will be picked on January 29 and February 5. Additionally, it is important to note that voting HAS ALREADY STARTED in Florida, Missouri, Georgia, Illinois, New Jersey and New York – tens of thousands of people will have already cast their ballot by the time you are reading this note. And more February 5th states, including California will begin early and absentee voting soon. All of this points to the folly of over-estimating the impact of the results of Iowa and New Hampshire and the wisdom of our strategy.

Putting a high priority on spending our time and money in a proportional basis in Florida and the large delegate states voting on February 5th is clearly the right thing to do.

The Early States
The pre-February 5th states are Iowa, Wyoming, New Hampshire, Michigan, Nevada, South Carolina, Florida and Maine. Delegates are at stake in just five states before February 5. Wyoming will select a portion of its delegates at their caucus in January, but will not allocate all of their delegates until later in the year. Iowa, Nevada and Maine award NO delegates at this time. Florida is the big prize on January 29, with 57 winner-take-all delegates – the only winner-take-all state before February 5th.

Pre February 5th Contests
Date State Estimated Delegates after RNC Penalty
1/3 Iowa 0*
1/5 Wyoming 12
1/8 New Hampshire 12
1/15 Michigan 30
1/19 Nevada 0*
1/19 South Carolina 24
1/29 Florida 57
2/1 Maine 0*

Because states selecting delegates before February 5th are in violation of Republican National Committee rules, those states have been penalized half of their normal delegates; Iowa, Nevada, and Maine do not select any delegates at their caucuses, but rather at state party conventions in late spring. The states before February 5th will allocate delegates to multiple candidates under varying state election laws and state party rules. Thus, it is highly unlikely that any single candidate will win all of any one state’s delegates except Florida’s, which will be winner-take-all.

Florida accounts for more than 40% of all delegates allocated before February 5th and has almost twice as many delegates as the next largest state. It is therefore easy and correct to conclude that in a multiple candidate race, whichever candidate wins Florida, with their winner-take-all delegates, will very likely have a delegate lead going into February 5th.