Saturday, September 08, 2007

'Nobody' Wins Republican Debate

This isn't necessarily Florida related (or even terribly timely), but a nice opportunity to see one of the GOP's better political minds at work.

Frank Luntz is a protege of former RNC chair and now Mississippi governor, Haley "Twinkletoes" Barbour. He is also one of the modern masters of measuring public opinion and a leader in the movememt towards more use of focus groups rather polls. The results of these focus groups, because they are used internally for message development, are almost never made public.

I also just happent to have a signed copy of his book, Words That Work.


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